Ten years ago, half a dozen intrepid advertising and film folks decided to raise money for Leuka, the Hammersmith-based leukaemia charity, by cycling from Geneva to the International Advertising Festival in Cannes.
Dubbed ‘the Fireflies’ in deference to the glowing insects that led the riders down a late night descent that first year, they have now raised more than £800,000.
This 10th Anniversary shirt is intended to raise a little more, Telegraph Road are donating all the profits from its sale to Leuka.

The first climb to the col of Le Tourmalet in the Tour de France took place in 1910. 

Since then it has become more popular than any other climb in both the Pyrenees and the Alps. 

Situated 19 kms from Luz St Sauveur, the climb is a formidable challenge with an average gradient of 7.4%

The untamed beauty of Le Tourmalet has tested almost every great rider over the last 100 years and as a tribute to its enduring fascination, the 2010 Tour will cross the mountain twice.

This jersey celebrates the centenary of the first Tour de France ride up Le Tourmalet.  Note:  taking into consideration the exceptional demands of the climb, the jersey is provided with deep pockets for carrying extra nutrition.

The End To End has a romantic history that began in the 1880’s; and yet anyone who attempts it will appreciate the demands that the route imposes on the rider.  While making his record-breaking ride, Paul Carbutt had to endure a heatwave in Scotland and the inevitable desperate need for sleep that the non-stop event incurs.

Amateur cyclists might take longer to complete the route; it requires physical and mental stamina over a long period.  To be able to call oneself an End to Ender is an accomplishment of which anyone can be proud.

The Tour de France The King of the Mountains jersey is red and white polka dot and is worn by the best climber. This Mountain Badges jersey pays tribute to the great Alpine and Pyrenean Cols of the Tour and the Giro d'Italia. Each Col has a rich Tour history, of battles won and stages lost and provides the ultimate inspiration for the amateur cyclist.

For decades, road bikes had progressed through 5,6 or 7 gears using friction shifters. 1992 saw the introduction of 8 speed with ergo shifters, quickly followed by 9 until 10 speed became the norm in 2000. Even though this has recently been superseded by the 11 speed Super Record, the 10 speed cassette remains a reliable, close friend when the incline increases.

The Tour de France is the greatest race in the world; it demands more from the competitors than any other sporting event. This jersey acknowledges the debt world cycling owes to the European Tours and, happily, the colours reflect the heroic British and French contribution over the years.

The Golden Age of cycling resonates with the names of the great Italian bicycle manufacturers - Bianchi, Legnano, Colnago and Wilier to name a few. This jersey pays tribute to these inspirational companies and the legendary riders who rode their bikes.

One of the most iconic climbs of the Tour de France, 'L'Alpe’ was first included in 1953, when television motorcycle coverage ushered the race into the 'modern era'.

Fittingly, it was the legendary Fausto Coppi who won, with a climb that so devastated his rivals that the prize money for second and third was doubled, to maintain interest in the race.

It would be twenty-five years before the Tour dared to return. The road rises for 14 kilometres and 3,500 feet through a total of 21 hairpin bends, each of which is now dedicated to a past winner of the Tour.